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Research papers

Psychographic segmentation in the financial area

The purpose of this article is to outline the preliminary work we in IBRO have been doing on psychographic segmentation. I will, firstly, say something briefly about the background and basis of the work done, I will then indicate the discriminating...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: R. Tiller
June 15, 1979
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Citation

Tiller, R. (1979a, June 15). Psychographic segmentation in the financial area. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/psychographic-segmentation-in-the-financial-area